home

Latest Post

Global Brand Adaptation and Culture – The Hofstede Model Dimensions

Global Brand Adaptation and Culture – The Hofstede Model Dimensions

Different Campaigns need different levels of customization. You can very successfully create a campaign with just adaptations of the protagonists in your commercial.  This could be a case where you are dealing with simple, functional communication like this Apple ad below for instance. Or you could be dealing with more complex perspectives – cultural traditions, … Continue reading