This tag is associated with 2 posts

Archetypes in Branding (Contd.)

We continue to explore the archetypes and how they can be an effective tool in positioning your brand. You can revisit the first post on the subject here.    The Lover The Call: An appetite for life, sensations and satisfaction Core Desires: Intimacy, experiences and attraction Key levers: Passion, Commitment, appreciation, gratitude Similar platforms: Sensualist, intimate, enthusiast, partner, slave, the forbidden … Continue reading

Archetypes in branding

As your brand takes many forms -across varied media, packaging, communication, etc. – having a consistent communication strategy is a must for shaping a distinct identity for your brand. Archetypes are a powerful tool here, as they immediately resonate across continents and cultures. Archetypes in general are character structures found in real life and also … Continue reading