archives

Brand Identity Pyramid

This tag is associated with 1 post

The Brand Prism as part of brand identity.

Brand Prism Revisited This is one of the most constructive brand tools made and is a favourite as it is simple to understand, easy to articulate your brand’s identity and to communicate across different legs of execution (digital, packaging, in store, Outdoor, etc.) This concept was first developed by J. N. Kapferer in his path breaking … Continue reading