This tag is associated with 2 posts

Understanding Memory – towards Total brand Recall

You could first try out a small experiment. Show the following ads to people outside the industry and (probably the next day)  ask them for the name of the brand which was being advertised. In most cases, you would find varying levels of recalls for the brand. Now, also take a couple of minutes and try … Continue reading

Effective Frequency

So you are about to put together this year’s media plan. You have split budgets under different media vehicles as last year and refined the target groups. Looks great, but could you have invested the budgets better? Lets say your budget allows you two choices – Should 100% of your target group see your ad … Continue reading